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THE GIFT OF THE MASS

Discovery of the Higgs Boson. Installation done.

In 2012, scientists at CERN announced that they had finally discovered the elusive Higgs Boson. INFN, one of the protagonists of the discovery, decided to create an interactive installation to spread the importance of this result in public events, creating an interactive installation based on the original idea of making the experience of "massification" possible, that is, of living the "impossible" experience of acquiring one's own mass.

The collective embrio.net, with the technical support of Paolo Scoppola, developed an interactive platform on which it would be possible to give shape to the original idea. The result is an astonishing experience of seeing and feeling yourself dancing with your particles until you see the mass that is forming.

VIDEO

The Gift of the Mass

Vincenzo Napolano, from the Communications Office of the National Institute of Nuclear Physics, explains how The Gift of Mass works, and its relationship with the sensational discovery of the Higgs Boson.

IMAGES

CREDITS

Client:

INFN (National Institute for Nuclear Physics)

Creative Direction: Stanislao Cantono di Ceva, Fabrizio Mambro

Visual Design: Stanislao Cantono of Ceva

Original Sound Design: Fabrizio Mambro

Programming: Paolo Scoppola

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P.IVA 14187321006| REA RM-1502783 | C.Dest.W7YVJK9

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